Mata Traders Brand Book & Website Redesign

Role: Brand Strategist & Web Copywriter

Mata Traders, a design driven, ethical clothing company, was looking for a brand refresh so designer Jessica Levitz and I teamed up to give them a new voice and look that better reflects their vibrant style.

Inside the Mata Brand Book:
- What's in a Name?
- Mission Statement
- The Mata Journey: A Timeline
- Manifesto
- Core Company Values
- "The Mata Woman"
- Brand Voice
- Style Outlook

We're currently re-working the Mata website with new design and copywriting. Stay tuned for the finished product!